Front Counter AI

Guides for owners

Plain answers about websites, Google and AI for a service business.

What a website should cost, what an AI receptionist does, how to get reviews without breaking a rule, and what Google needs to show you in the map. Written for the owner of a roofing company, a trucking company or any other owner-run business.

The guides.

What a website should cost a roofer or any other trade in 2026
The short answer: what you get and who stands behind it matter more than the number. Here is what the money should buy, what it should never buy, and the questions to ask anyone who quotes you.

What an AI receptionist is, how it is priced, and what it will not do
An AI receptionist answers the calls you miss the way a receptionist would: it books the job and texts you the details. Ours is priced on a short call, and the carrier bills the phone line separately. Here is how a call goes, what the law requires, and where a person still has to step in.

How to get more Google reviews for a contracting business without breaking the rules
More reviews than the shop next to you on the list is the cheapest advantage in the trades, and most owners never ask. Here is the way that works, the rules that get a listing suspended, and what we do for you if you would rather not think about it.

Do you need a website if you already have a Google Business Profile?
Yes, and the reason is not the one agencies give. The listing gets you found; the website gets you chosen, and Google reads the website to decide where the listing ranks. Here is what the listing alone cannot do, with numbers from our own scan of Google.

Local Services Ads and search ads for the trades: what owners should know before spending a dollar
Two kinds of Google ads bring calls to a contractor. One charges you for each call or message, the other for each click. Here is how each works, what a sensible month looks like, and what we do to run both.

What a Google Business Profile needs to show up in the map: a checklist for service businesses
The map pack is the three listings under the ads, and for a service business that is where most calls come from. This is the checklist we run on every listing we take over, in the order Google cares about.

Claude, Gemini or ChatGPT in a contractor's office: what it actually does day to day
Not a robot and not custom software: the same AI you have heard about, set up on your own files, your email and your price book, with the people in the office taught to use it, priced on a short call. Here is what a week looks like once it is in.

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