What does Front Counter AI do?

We build your website, run your Google listing and ads, send emails and texts to your customers, answer your phones with an AI Receptionist and set up Claude, Gemini or ChatGPT in your office. Pricing is set on a short call and put in writing before any work starts.

What does the Website Refresh include?

Two working sessions with you, and the site is done. Up to six pages on one of our designs, built for phones with a tap-to-call button on every screen, your Google reviews on the page and an estimate form that texts you, live in five business days. After launch, Hosting and Care includes one content change each month.

What does the Custom Storefront include?

A custom design with AI built in: an AI estimate agent that asks the right questions, gathers photos and books the visit; an AI chat agent that answers questions about hours, prices, your service area and what to expect; voice, so a customer can talk to the site out loud and get an answer; and the search words your customers actually use, with a page for every service in every town. Four working sessions, live in about 30 days.

Is the ad money extra?

Yes. Your ad money goes to Google on top of our fee, at the budget you set, and you see every dollar. The ad account is run on our accounts, so one company is accountable for all of it. Our fee is set on a short call and confirmed in writing before any work starts.

How is the AI Receptionist priced?

It is priced on a short call and confirmed in writing before any work starts, month to month. Your number and minutes are billed at the carrier's cost with no markup. It takes only the calls you miss, answers the way a receptionist does, and is live in about two weeks.

What is AI in Your Business?

We set up Claude, Gemini or ChatGPT in your office over four weeks: your files in one place and searchable, your email and calendar connected, your price book loaded, QuickBooks connected, and four classes for your team with a written playbook. Nothing custom-built. Priced on a short call, in writing before any work starts.

How do I get the free sample designs?

Give the business name and town, and a cell number or an email. A person on our team calls you for a short call (with only an email, we email you to set one up), the same business day (Monday to Friday, 8 a.m. to 5 p.m. Pacific; otherwise by 9 a.m. the next business day), then sends three sample designs of your front page, built around your business, so you can pick the one you like, and a snapshot of how you show up on Google. Designs to look at, not a working website; the one you pick becomes your site when you say go. Free, no sign-up.

How do I reach a person?

Leave your number and a person calls you back the same business day, Monday to Friday, 8 a.m. to 5 p.m. Pacific; otherwise by 9 a.m. the next business day. Or pick a 20-minute call at https://cal.com/frontcounter.ai/call, or email sam@frontcounter.ai. Or talk to Sam, our AI agent, right now, out loud or in writing, at https://frontcounter.ai/talk/. Or call (628) 303-3366: Sam, our AI agent, answers and takes the message for a person.

Who do you work with?

Established owner-run businesses of every kind, anywhere in the United States, by phone, video and email: roofing companies, trucking companies, plumbers, electricians, heating and air companies, pest control and every other kind of business with customers, phones and a website.

Who runs Front Counter AI?

Front Counter AI was founded by Jeff, an owner who built systems to run his own businesses better. Our team builds and runs those systems for other owners, with AI doing in minutes what used to take weeks.

No. Sam is an AI agent, our Chief AI Officer, and says so. A person on our team sees every request.

What a website should cost a roofer or any other trade in 2026

The short answer: what you get and who stands behind it matter more than the number. Here is what the money should buy, what it should never buy, and the questions to ask anyone who quotes you.

Written by Front Counter AI. Published October 12, 2026.

Three ways owners pay for a website today.

Most of the websites we see on owner-run service businesses were built one of three ways, and the price tells you which.

A do-it-yourself builder, twenty to fifty dollars a month. Cheap, and usually never finished: the stock photos stay, the phone number is wrong on one page, and nobody answers a question a customer types in.
An agency, commonly three to ten thousand dollars up front plus a monthly fee. The site is often good, but the hosting, the Google listing and the ads end up with three different companies, and when something breaks, each one points at the next.
A price in writing, which is how we work: a Website Refresh or a Custom Storefront, priced on a short call and put in writing before any work starts, with the domain, the site and the Google listing hosted and run on our accounts, so one company is accountable for all of it.

What a Website Refresh should get you.

A Website Refresh is two working sessions with you, and the site is done. It is not a template with your logo dropped in; it is your pages, your services, your towns and your reviews, built for the phone in a customer's hand.

Up to six pages on one of our designs: home, services, about, reviews, service area and contact.
A tap-to-call button on every screen, because almost every customer is on a phone.
Your Google reviews on the page, pulled from your listing, so the proof is where the decision is made.
An estimate form that texts you the request the moment it is sent.
Live in five business days, hosted and run on our accounts, so one company is accountable for all of it, with Hosting and Care after launch: hosting, backups, security and one content change every month.

When a Custom Storefront is worth it.

A Custom Storefront is for the company with more than one crew, a service area that spans several towns, or a phone that rings more than the owner can answer. It is a custom design with AI built in: an estimate agent that asks the right questions, gathers photos and books the visit; a chat agent that answers hours, prices and service area; and voice, so a customer can talk to the site out loud. It also carries the search words your customers use, with a page for every service in every town you work. Four working sessions, live in about 30 days.

The AI on the site runs on an account in your name, and the provider bills its usage to you directly, so there is no markup hiding in a monthly fee.

What a website should never cost you.

Your time, chasing people. If a company quotes you a website, ask three questions before the price: who keeps it running after launch, who do I call when something breaks, and will the price be in writing before any work starts. A good answer to all three is short. A long answer is the answer.

Our own answers: we host and run the site, the domain, the Google listing and the ads on our accounts, so one company is accountable for all of it and nothing waits on a sign-up you never got to. A person answers when something breaks. Everything monthly is month to month, and what happens if you ever leave is agreed on the call. The price is in writing before any work starts.

Why the website is only half of it.

A website gets you chosen. The Google listing gets you found. Most owner-run companies we look at have a listing with fewer than ten reviews and no website behind it, which is why a modest site and a steady review habit move a company up the list so fast. The listing side is its own guide: what a Google Business Profile needs to show up in the map.

Questions owners ask.

My website is from 2015 and still works. Do I need a new one?
Open it on your phone and try to call yourself from it in one tap. If you cannot, or if the photos are stock and the prices are gone, yes. If it works on a phone and the words are still true, keep it: we also sell everything else without touching your site.

Can you keep my website as it is and only fix parts of it?
Yes. Every service we offer works with the website you have, and we can leave yours exactly as it is.

Who writes the words on the pages?
We do, from the two working sessions and your public listing. You read every page before it goes live.

What about photos?
Your own photos of your own work, from your phone. No stock photos. If you have none, we start with your trucks, your tools and your people, and add job photos as they come.

How fast can it be live?
A Website Refresh is live in five business days from the first session. A Custom Storefront takes about 30 days.